Like millions of other website owners, we use Google Analytics on this website
Google Analytics is a piece of software that grabs data about visitors (you). It’s something like an advanced server log.
What does Google Analytics record?
- What website you came from to get here.
- How long you stay for.
- What kind of computer you’re using.
- And quite a bit more.
What do we do with your data?
The tracking information allows us to better understand the kind of people who come to the site and what content they’re reading. This allows us to make better decisions about design and writing.
Occasionally, we will compile aggregate statistics about the number of visitors this site receives and browsers being used. No personally identifying data is included in this type of reporting.
All of our activity falls within the bounds of the Google Analytics Terms of Service.
Want to opt out of tracking?
You can also opt out of Google’s advertising tracking cookie or use a browser plugin to opt out of all Google Analytics tracking software.
Facebook Audience Pixel
Facebook Audience Pixel is a tracking service provided by Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA (“Facebook”).
We utilise the Audience Tracking Pixel to follow the actions of users after they are redirected to the this website by clicking on a Facebook advertisement or promoted post. We are thus able to record the efficacy of our advertisements and campaigns launched on Facebook. The collected data remain anonymous.
We cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s Data Use Policy found under: https://www.facebook.com/about/privacy/. Facebook Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes.